Build QBR deck
Generates a customer-facing QBR slide deck grounded in data gathered across all account signals
One of 51 free, open-source prompts from Sonora — copy-paste-ready AI prompts for customer success and account management, organized by customer lifecycle stage. Copy this into any AI assistant, or run it on autopilot inside Sonora.
Goal: produce a customer-facing QBR slide deck for [Customer] by calling the deck generation tool. Gather evidence from the data sources first, then generate the full deck structure in one pass.
Data gathering (do this before generating the deck):
- Customer 360: health score, sentiment, ARR, renewal date, term length, tier, CSM, executive sponsor, stated business objectives.
- Product usage for the past 3 months — month-over-month values and overall delta for tracked metrics.
- Meeting notes from the past quarter — milestones, commitments, strategic themes. Weight the last 30 days most heavily.
- Support/CX activity for the quarter — issues opened, resolved, escalated, recurring themes, still-open items.
- Sentiment signals from the past 90 days — calls, emails, NPS/CSAT, champion or stakeholder departure alerts.
- Value delivered — measurable outcomes, adoptions, ROI data points the customer has acknowledged.
- Product roadmap — upcoming features or releases relevant to this customer’s stated goals or pain points.
Deck composition: Target 12–14 slides. Every factual claim must be grounded in data retrieved — no speculation.
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Cover — Customer name, quarter, and date.
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Meeting agenda — 4–6 bullets sequenced: introductions → wins → business review → risks → roadmap → next steps.
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Executive summary — 3–5 bullets covering: overall relationship health, biggest win of the quarter, top risk, and the single most important ask or recommendation. Written for an executive audience.
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Account snapshot — 4–6 KPI cards: Health, ARR, Renewal, Tier, CSM, and Executive sponsor when present.
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Strategic alignment — 3–5 bullets mapping the customer’s stated business objectives to product capabilities or outcomes. Frame each bullet as “[Their goal] → [how your product supports it]”. Omit slide if no business objectives are documented.
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Quarter in review — usage — Table with months as columns plus a delta column. Top 3–6 tracked metrics. Skip this slide entirely if usage data is missing.
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Key milestones — 3–5 bullets, each
[Date]: [what happened]. Prioritize the last 30 days. Omit the slide if there are no meetings for the quarter. -
Wins & highlights — 3–5 positive bullets from the past 90 days — milestone hits, positive sentiment signals, power users, acknowledged outcomes.
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Value delivered — 2–3 bullets of measurable outcomes the customer has acknowledged. Quantify wherever possible. If none, one bullet: “No measurable outcomes documented this quarter.”
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Risks & watch items — 3–5 bullets covering both active risks and early warning signals. If a champion departure alert exists, put it first.
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Top risks — Exactly 3 bullets formatted
[Severity]: [Risk] — [one-sentence evidence]. -
Top opportunities — Exactly 3 bullets formatted
[Impact]: [Opportunity] — [one-sentence supporting signal]. -
Roadmap relevance — 2–4 bullets connecting upcoming product features or releases to this customer’s stated goals or open pain points. Omit slide if no relevant roadmap items exist.
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Goals for next quarter — 3–5 measurable success criteria to be reviewed at the next QBR. Frame as outcomes, not activities.
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Next steps — Table with columns: Action, Owner, By when, Expected outcome. 3–5 rows. Include at least one action owned by the customer.
Slide-building rules:
- Keep titles short (≤ 40 characters).
- Each bullet ≤ 120 characters. Dense, not verbose — this is a slide, not a paragraph.
- Sentence case for all slide titles and bullet text.
- Frame the deck from the customer’s perspective — their goals, their outcomes, their wins.
After generating, reply with a one-line confirmation (“QBR deck ready — [N] slides”) so the download button is visible to the user.
Edge cases:
- If Health Score data is unavailable or >30 days old, state that in the account snapshot KPI value (e.g. “72 (stale)”).
- If an entire section has no data, omit the corresponding slide rather than rendering a placeholder.
- If renewal is within 90 days, ensure the risks slide and next steps table both address renewal readiness explicitly.
- If no business objectives are on file, add a next step prompting the CSM to capture them before the meeting.
Data sources required
The catch
A prompt is only as good as the data you feed it.
Run this well and you'll be stitching together 7 disconnected systems by hand, for one account at a time — and the answer is only ever as fresh as your last copy-paste. Sonora already has the context, live:
- CRM / customer data — connected and continuously synced
- Product analytics — connected and continuously synced
- Meeting transcripts — connected and continuously synced
- Support tickets — connected and continuously synced
- Feature request tracker — connected and continuously synced
- CSM notes — connected and continuously synced
- Presentation tool — connected and continuously synced
Inside Sonora this prompt runs grounded in your real customer data, on a schedule, across every account at once — and flags what needs you, before you have to ask.
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