Question 1

What is this project?

Accepted Answer

This is a Sonora project documenting how post-sales leaders at top tech companies are navigating AI. We interview post-sales leaders, capture their stories, and publish them so the broader community can learn from what's actually working - the real experiments, the practical wins, and the lessons that don't make vendor case studies.

Question 2

Does this cost anything?

Accepted Answer

Not a cent. This is earned media. We're building a resource for the post-sales community, and the way we do that is by finding great operators and helping them share their stories well. You get exposure and credibility; we get to document what's actually happening in the field.

Question 3

How long is the interview?

Accepted Answer

30 minutes. That's it.

Question 4

What if I'm not doing anything “revolutionary” with AI?

Accepted Answer

The most valuable stories aren't about moonshots. They're about real decisions: what you tried, what didn't work, what you learned, and what you changed. Automating health scores, testing AI for QBRs, using prompts for customer insights - these “ordinary” experiments are exactly what other post-sales leaders find most useful. Our job is to draw that out and tell it in a way that resonates.

Question 5

What topics will we cover?

Accepted Answer

The conversation is free-flowing, but loosely follows three areas: • Your role & company: What does post-sales look like at your company, and how is AI changing the function? • AI in practice: What are you using today, what's working, and what's been harder than expected? • What's next: How do you see AI reshaping customer experience and post-sales teams over the next few years? We'll spend extra time on your path to AI adoption: the hypotheses you tested, the signals you watched, and the choices you made.

Question 6

Will any recording be published?

Accepted Answer

No. Recordings are for reference only. Everything we publish is written. No audio or video goes public.

Question 7

What happens after we talk?

Accepted Answer

After our conversation: • We'll draft a story (500–800 words) • You review and request updates • We polish the final piece and send it for your approval • Once approved, we publish and share it with full attribution • You get a polished story to share with your network and team

Question 8

Why participate?

Accepted Answer

• Visibility: Position yourself as a post-sales leader who's actively shaping how AI transforms customer experience • Clarity: Talking through your AI journey often surfaces patterns and lessons you haven't fully articulated yet • Community: Join a growing group of post-sales leaders sharing what's actually working with AI - beyond the hype • Documentation: Create a public artifact of your thinking during this pivotal moment in the industry

Question 9

Any preparation needed?

Accepted Answer

None. Just come ready to talk honestly about what you've tried, what's worked, what hasn't, and what you're learning. The best stories come from honest reflection, not polished pitches.

Post-Sales Leaders on Navigating AI

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CS Is the Nexus of the Organization

Your Bots Are Only as Good as Your Docs

Baby Unicorns in a Sea of Horses

Prioritize Your Fires

Delegation, Context, and the Elevator Test

AI as the Ultimate Leveler

When the Tools Don't Fit, Build Your Own

AI Is Not an Easy Button

The Startup Mindset That Makes AI Actually Work in CS

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