Connect Aha! to turn roadmap ideas into
customer signal
Overview
Product has a backlog full of ideas. Customer Success has a list of accounts that asked for them. The two almost never meet, so the question “who is waiting on this?” gets answered from memory right before a renewal. Today you can connect Aha! and let Sonora tie every idea to the customers who endorsed it.
Ideas, matched to the accounts behind them
Once connected, Sonora imports your Aha! ideas and their endorsements on a recurring schedule:
- Feature requests are created on each customer that endorsed an idea, so the request shows up on the account alongside everything else you know about it.
- Source cards show the idea’s title, summary, status, who created it and how many endorsements back it, with a link straight back to Aha!.
- Contact timelines pick up ideas submitted by a person, matched by their email address.
Sonora matches each endorsing organization to a customer by name, so keep your Aha! organization names in line with the accounts in Sonora. Organizations without a match are skipped rather than guessed at.
Connected with an API key
Setup takes a company subdomain and an API key. Once connected, Sonora syncs incrementally, so only ideas that changed since the last run are fetched.
Get started
Head to Settings → Data Sources → Aha!, enter your company domain and API key, and run Test Connection to confirm the credentials before you save. For the API key steps, see the Aha! integration docs.
