Renew

Renewal play

Classifies renewal strategy per account as auto-renew, risk: human touch required, or upsell: human touch required

One of 51 free, open-source prompts from Sonora — copy-paste-ready AI prompts for customer success and account management, organized by customer lifecycle stage. Copy this into any AI assistant, or run it on autopilot inside Sonora.

The prompt

Classify [Customer]’s renewal strategy based on their current health signals.

Select ONE category

“auto-renew” — safe for automated renewal flow

  • Stable/growing product usage
  • No open issues for more than 45 days
  • ARR < $100k OR recent touchpoint within the last 30 days

“risk: human touch required” — churn prevention needed

  • Product usage decline > 20% in last 90 days
  • Critical/blocking issues unresolved > 30 days
  • No touchpoint in 60+ days (ARR > $25k)
  • Support ticket volume spike (2x+ normal)

“upsell: human touch required” — expansion potential

  • Product usage growing > 25%
  • Multiple feature requests for premium capabilities
  • Cross-team adoption mentioned in meetings
  • Executive engagement + budget conversation hints

Prioritize risk over upsell if both signals present.

Return exactly one of: auto-renew, risk: human touch required, upsell: human touch required.

Include a 1–2 sentence explanation with specific metrics in the reason field (e.g., “Usage down 32% over last 90 days with 2 unresolved P1 tickets. No response to last 3 meeting requests.”).

Data sources required

Product analyticsAmplitude, Mixpanel, SegmentMeeting transcriptsGong, Granola, FirefliesSupport ticketsZendesk, Intercom, PylonCRM / customer dataSalesforce, HubSpotFeature request trackerProductboard, Canny, Linear

The catch

A prompt is only as good as the data you feed it.

Run this well and you'll be stitching together 5 disconnected systems by hand, for one account at a time — and the answer is only ever as fresh as your last copy-paste. Sonora already has the context, live:

  • Product analytics — connected and continuously synced
  • Meeting transcripts — connected and continuously synced
  • Support tickets — connected and continuously synced
  • CRM / customer data — connected and continuously synced
  • Feature request tracker — connected and continuously synced

Inside Sonora this prompt runs grounded in your real customer data, on a schedule, across every account at once — and flags what needs you, before you have to ask.