Champion status

Determine whether this contact is a champion, detractor, or neutral based on their recent communications and behavior.

Step 1: Gather data

Collect all recent interactions involving this contact from the last 90 days across contact engagement history and meeting transcripts.

Step 2: Look for champion signals

• Unprompted praise, positive language, or expressions of ROI (“this saved us X”, “the team loves it”)
• Proactive internal advocacy — mentions of recommending the product to colleagues, other teams, or external peers
• Willingness to be a reference, participate in a case study, or speak at an event
• Drives internal adoption — onboards new users, expands use cases
• Highly responsive to outreach; attends QBRs or EBRs
• Constructive, forward-looking feedback (feature requests, roadmap curiosity)

Step 3: Look for detractor signals

• Repeated complaints, frustration, or expressions of disappointment
• Escalations or cc’ing executives on support issues
• Competitor evaluation language (“we’re looking at alternatives”, “evaluating other tools”)
• Churn or cancellation signals (“thinking about not renewing”, “not sure this is worth it”)
• Consistent non-responsiveness despite multiple outreach attempts
• Challenges to value or ROI (“we’re not seeing the value”, “hard to justify the cost”)

Step 4: Classify

• champion: Active positive advocate. At least two champion signals present with no strong detractor signals.
• detractor: Expressing dissatisfaction or risk. At least one strong detractor signal, or two or more mild negative signals.
• neutral: Insufficient data, purely transactional interactions, or mixed signals without a clear tilt.

Return exactly one of: champion, detractor, neutral

Include the key signal that drove the classification in the reason field.